Dr Dileep Agnihotri

Vice Chancellor Prof Rai emphasized upon the importance of customer relationship management and proposed an architectural framework for the same. He also gave the Presidential address where he talked about the various initiatives taken by the University in the recent past while addressing an International webinar.The Department of Business Administration University of Lucknow organized an International E- Seminar on Changing Paradigms in Marketing.corporate professionals, managers and students across five continents USA, Europe, Australia, Africa and Asia and more than fifteen countries Singapore, Australia,Kenya, Finland, Pakistan, Canada, Afghanistan,UK, India, Nepal etc. Mr. Rajiv Jamkhedkar, CEO,Serengeti Ventures spoke about the need to innovate and come up with new products to survive in the current scenario.

Marketing needs to consider environmental value, aesthetic value and human value rather than just focus on economic values was the insight provided by Prof. Pia Polsa, Professor of Marketing, Hanken School of Economics, Finland. Mr. Sudhir Syal, CEO, BookMyShow, UAE highlighted how customer acquisition costs can be curtailed through levering Public Relations Strategy. Mr. Syed Rizvi, Head, Cognitive Business Operations, TCS, North America stressed upon the importance of using digital technologies in current scenario and introduced the concept of ‘Purpose’ statement that needs to be declared by brands.
Earlier, a warm welcome was extended by the Organizing Secretary, Dr.Ritu Narang, Assistant Professor, Department of Business Administration.

This event was a huge success where participants stayed logged in till the end of the e-Seminar. Congratulatory messages were pouring in till the time of this reporting.


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